Sometimes I picture them standing there: this big group of people. Fivehundredandfortytwo, to be exact. They’re following me. Or are they? When I look at my statistics I sadly shake my head and I say to myself: ‘They must have gotten lost!’
I believe this to be The Followers Myth. Somehow, somewhere, the idea got stuck in bloggers’ heads, that having lots of followers is a sign of blogging succes. But like age, it’s nothing but a number.
1000 followers does nót equal 1000 visitors
Because thousands of followers, do nót mean thousands of visitors. Sure it looks nice, if you have lots of followers, but it doesn’t necessarily mean they all make a daily visit to read your blog. All it means it that they got their once, and they figured: ‘Oh well, I’ll follow this blog’.
Sometimes I compare my blogs to a swing. On the one hand I have my running blog Mom’s Home Run. In the beginning I pushed it a bit, and now it gently keeps on swinging back and forth without too much effort.
And then there is Momfever. It’s short, it’s funny, it’s informative, but yet it won’t take off. I have to push, and push, and as soon as I stop pushing it grinds to a halt. And yet Momfever has more followers than Mom’s Home Run!
The secret to a steady flow of visitors
The secret to a steady flow of visitors, besides writing good content of course, is getting your blog added to bloggers’ blog linklist. That way, whenever you write a new post, your blog appears at the top of the blog list and people will see it.
Show your love for other blogs in your linklist
So I propose to do away with The Followers Myth, and start adding blogs you really like to your blog list. That way bloggers’ pageranks will improve, and more people will get to know your blog.