Personal branding, and why it's so important!

May 31, 2012
When people google you, what do they find?

Do they find information telling them about your latest discovery on how to get kids to clean up their rooms? Or about you inventing a groundbreaking device turning hubbies all over the world into solicitous men? Or do they find a picture of you looking drunk, with your hair in a mess and your panties around your ankles?

'You never get a second chance to make a first impression,' the saying goes, but what if your first impression makes people not want to take a second look?!

It used to be so much easier: maybe your neighbours knew you like to dance around naked in your garden, but it wouldn't go much farther than that. However, thanks to the internet, people from all over the world are now just a few mouse clicks away from obtaining information about you! Everybody's a detective nowadays, and their tool is Google.

So it is smart to do some personal branding, and make sure your first impression is a good one! So people want to come back for a second, third and fourth impression! Just think of what happened to Teletubby Tinkiewinkie who was nót careful about his personal branding! Because of his little red purse, rumors spread across he was gay, and soon it was all over the internet.

Here's what I would like my personal brand to be: warm, friendly, nice, intelligent, funny, caring and concerned about world peace everywhere.

What's your personal brand?

7 comments

  1. I've always said be careful what you put on the internet. It will be there forever! My rule is, if it's something I wouldn't want my mom to see or read, I don't share it. :)

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  2. Laughing! I told my husband yesterday that I have a split personality online. I have two blogs (don't judge my sanity by this fact alone, please): my personal/faith blog -- I can't be personal without my faith and I can't have faith without being personal. AND my travel blog (http://familytravelsonabudget.blogspot.com), still personal, but specific. Every time I read a post, I consider whether my response is personal or travel-related. Thus, split personality.
    Nice post! You are warm, friendly, etc...

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  3. I like how you say everybody is a detective and Google is their tool - how true! You really do have to watch what you put online because it could come back to haunt you!

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  4. So good! Yep we all immediately google something (or someone). So true that we need to be very careful about our branding.

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  5. I'd like my brand to be fun loving, mom who absolutely adores her boys. I hope that comes across! You are so right about first impressions! I'm going to go google myself now :)

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  6. For the life of me, I don't know why people would ever upload some crazy, drunken, half naked photo of themselves on the Internet. Just asking for it! You are so right on this...great post!

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  7. Nicole... have I told you how much I love your blog lately? WELL I DO!! I love the topics (this one is a great one!!) ... I love your right as well. Your warmth, friendliness, kindness, intelligence, you absolutely crack me up... and I also love the way you not only care, but you are truly concerned about world peace everywhere. ;) So blessed to get to read your writings.

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