What's the difference between Google Analytics and Google Webmaster Tools?

July 22, 2014
I love a great bargain. And what better bargain than when it's free?!

So I really liked Google's free tools Google Webmaster Tools and Google Analytics.

There was only one problem: I wasn't altogether sure about how to use them, and for whát. If I'm really honest, I didn't even really know the difference between the two...

So I decided there was only one thing for my ignorance: find out!

For all you bloggers out there who've been wondering the same thing: what's the difference between Google Analytics and Google Webmaster Tools, this post wil provide you with the answer!

What's the difference between Google Analytics and Google Webmaster Tools?


  • Google Analytics provides you with information about your visitors. You can find out how they got to your blog, what they did there and how much time they spend reading your posts. 
  • Google Webmaster Tools shows you how Google and other search engines see your blog. It's like your personal blog doctor. It tells you if your blog is sick (malware) and where there's trouble brewing (errors and stuff). With Google Webmaster Tools you can also see how well your content is crawled, indexed and ranked by Google

And yes there's some overlap between the two! Which is one of the reasons I got confused. Both give you information about keywords for example. But for example, Google Webmaster shows all keywords your blog is ranking for, including the one no one is clicking on.

Summing up


Google Analytics is like a scientist, provided you with lots of (scary) statistics.
Google Webmaster Tools is like your friendly neighbour handyman or a nice doctor.

Link tip


You can find a very nice post about all the things you can find out with Google Webmaster Tools on Moz.com!

Do you use Google Webmaster Tools?


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1 comment

  1. Life Breath Present commented on What\'s the difference between Google Analytics and Google Webmaster Tools? - Momfever:

    Oh this is helpful. I've been so confused, so I only have used analytics (which is confusing enough). Thanks for this post! :)

    ReplyDelete

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