Do they find information telling them about your latest discovery on how to get kids to clean up their rooms? Or about you inventing a groundbreaking device turning hubbies all over the world into solicitous men? Or do they find a picture of you looking drunk, with your hair in a mess and your panties around your ankles?
'You never get a second chance to make a first impression,' the saying goes, but what if your first impression makes people not want to take a second look?!
It used to be so much easier: maybe your neighbours knew you like to dance around naked in your garden, but it wouldn't go much farther than that. However, thanks to the internet, people from all over the world are now just a few mouse clicks away from obtaining information about you! Everybody's a detective nowadays, and their tool is Google.
So it is smart to do some personal branding, and make sure your first impression is a good one! So people want to come back for a second, third and fourth impression! Just think of what happened to Teletubby Tinkiewinkie who was nót careful about his personal branding! Because of his little red purse, rumors spread across he was gay, and soon it was all over the internet.
Here's what I would like my personal brand to be: warm, friendly, nice, intelligent, funny, caring and concerned about world peace everywhere.
What's your personal brand?